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Hotel Demand from Leisure and Group Travelers: Pyramid Exec's Views

submitted on 15 March 2024 by threewayshouse.com

Ah, the Business of Hotels

Hotels. They're like homes, but smaller, more expensive, and full of strangers. And just as every home has a family, every hotel has its leisure and group travelers. These wandering souls, whether they're seeking a weekend escape from reality or a place to hold their annual Ferret Juggling Convention, are the lifeblood of the hotel industry. So, what is it like to be a hotel executive in the golden age of Ferret Juggling? Allow me to offer some valuable insights, practical advice, and wild tales from the trenches of the hotel industry.

Leisure Travelers: The Backbone of Hotel Demand

Leisure travelers are those delightful folks who choose to leave their homes and spend their hard-earned money on a hotel room. They come for the fancy soaps, the tiny shampoo bottles, and the magical experience that is hotel living. And we, as hotel executives, must cater to their every whim and desire. How do we do this? By staying one step ahead of their needs, of course! For example, research shows that modern leisure travelers value experiences over things. Which is why our hotel has replaced all the mattresses with trampolines. Now every guest can have an unforgettable experience - and a truly unforgettable night's sleep. We also understand that these travelers crave local experiences, which is why our hotel's "Cultural Immersion Package" includes a guided tour of the hotel's laundry room. Guests can watch our staff wash, dry and fold their own clothes, just like the locals! Leisure travelers are also increasingly concerned about sustainability. To address these concerns, we've replaced the towels and sheets in every room with sustainable, locally-sourced leaves. Our guests can now sleep soundly knowing that they've reduced their carbon footprint, and are also part of an avant-garde performance art piece.

Group Travelers: The Life of the Party

Now, let's talk about group travelers. No, not the groups of friends who rented a hotel room together for the Ferret Juggling Convention, I'm talking about those organized groups that descend upon a hotel en masse, armed with matching t-shirts and an itinerary printed in Comic Sans. These groups can be a challenge for hotels, as they have unique needs and can sometimes be...well...rowdy. But fear not, fellow hotel executives, for I have a few tricks up my sleeve for catering to these fun-loving folks:
  • Offer group discounts. Because if there's one thing group travelers love more than matching t-shirts, it's saving money.
  • Designate a "Group Liaison" on your staff. This person will be responsible for ensuring that the group's every need is met, and also for fielding any complaints from the non-group guests. This person should have a high tolerance for wearing silly hats, as they'll be required to don one at all times to be easily identifiable.
  • Plan group activities. Organize a scavenger hunt throughout the hotel, a "Make Your Own Scented Candle" workshop in the conference room, or a "Ferret Juggling for Beginners" class in the courtyard. The possibilities are endless!
  • Provide an "in case of emergency" guide. This handy list will inform your group travelers of the nearest hospital, pharmacy, and Ferret Juggling supply store.

Hotel Demands in the Age of Airbnb

With the rise of Airbnb, you may be wondering is there still room for hotels? And what does this mean for the leisure and group travelers who once flocked to our lobbies? As a hotel executive, I say yes! There is still room for hotels, and I'm not just saying that because I might be slightly biased. Hotels offer something that Airbnb simply cannot: an authentic hotel experience. From the moment you step through our revolving doors, you are transported into a world of luxury, intrigue, and tiny shampoo bottles. And let's not forget about the hotel staff those friendly faces who are always ready to offer a warm welcome, a fluffy towel, or an extra trampoline. So, if you're in the hotel industry, fear not! Whether it's leisure travelers seeking a memorable experience, or group travelers who need somewhere to practice their Ferret Juggling, hotels are here to stay. And with a little creativity, a lot of humor, and a whole lot of tiny shampoo bottles, we'll continue to be the preferred choice for travelers of all stripes.

 







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